On July 6, the 2019 Brand China Health Industry Summit themed with “Safeguarding People’s Livelihood and Realizing the Chinese Dream Together by Nutrition and Health” was held at the CPPCC Auditorium in Beijing. This summit aimed to drive China’s health industry to grow better and faster in due course geared to the new era of Chinese brand building. VV Food & Beverage Co., Ltd. (hereinafter referred to as VV) took part in the event on invitation and won the honorary title of “2019 high-integrity model enterprise in big health industry”.
In recent years, the big health industry has been one of social concerns. On October 25, 2016, the CPC Central Committee and State Council published the Outline of the “Healthy China 2030” Plan as the grand blueprint and program for action for promotion of building a healthy China. Some analysts consider the total size of China’s health industry to exceed RMB 8 trillion in 2019 and exceed RMB 16 trillion in 2030.
(VV Chairman Yang Qidian at the summit)
At the summit, Liu Jian, former Vice Minister of Agriculture and former Director of State Council Leading Group Office of Poverty Alleviation and Development, Jin Xiaotao, former Deputy Director of National Health and Family Planning Commission and President of Chinese Health Information and Big Data Association, Bian Zhenjia, former Director-general of China Food and Drug Administration and President of China Nutrition and Health Food Association, Liu Zhaobin, former chief engineer of State Administration for Market Regulation and President of China Association for Quality Promotion and other leaders spoke highly of VV’s constant philosophy of high workmanship and quality, strong belief in health and modernized labs.
In the wake of the popularity of the healthy philosophy, increasingly more people favor a healthy diet. In this respect, VV Soybean Milk developed by VV is highly nutritional and naturally healthy (no additive) with a sweet taste, which is a natural and healthy product suitable for people of all ages. As the popular classical slogan of “VV Soybean Milk Brings Joy and Smile” implies, VV Soybean Milk series is one of China’s best-selling products, which has taken the largest market share with the highest sales for thirty consecutive years. VV is known as China’s “best soybean milk maker”. VV has launched a stylishly-packaged and portable soybean protein beverage in due course during its development by “focusing on the main business in the industry”. Dubbed “best vegetable protein”, soybean protein contains 18 types of amino acid needed by human body, whose protein content is as high as 35%-40%. It has a full range of nutritional ingredients and is a consumer trend that prevails on a global scale. In winter, hot soybean milk tastes sweet and yummy; in summer, iced soybean milk tastes refreshing and invigorating.
Food and beverage consumption bears a close tie with people’s life. After nearly three decades of development, domestic food and beverage has shifted from a rapid growth stage to a steady development stage. At the moment, in the wake of a sustainable rise in per capita income of urban and rural residents, consumers tend to present increasingly distinctive and diversified needs, motives and buying methods for food and beverage, driving the domestic food and beverage market to grow step by step. The latest research findings show that VV Soybean Milk is not merely a highly nutritional drink; in addition, it can also reduce the stimulus and damage of alcohol and piquancy. Therefore, it has become a “new favorite drink” at parties and banquets in many regions.
What needs to be noted is that VV has taken the initiative to actively respond to the national call to get involved in the anti-poverty war for a long time. It has invested and built Three Gorges Soybean Milk Powder Production Base, Xinjiang Soybean Milk Powder Base and Milk Base, Yinchuan Milk Base and Yunan (South of Henan) High-quality Peanut Base among other major poverty relief projects. It plays its part as a company in helping poverty-alleviation in all respects.
And it is revealed in the latest news that VV’s biggest poverty relief project ever - Shaanxi Luonan County VV Deep Walnut Processing Project is expected to be completed and put into trial production this October. It is said that the project stands out among other Jiangsu-Shaanxi poverty relief cooperation projects, which highlights building productions lines for deep walnut processing, soybean milk and other product lines and plays a crucial role in extending Luonan’s walnut industry chain, driving development of relevant industries, increasing farmers income, and strengthening Jiangsu-Shaanxi cooperation.